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Understanding 4Ps of Marketing Mix of Red Bull Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987 Inspired by an existing energy drink named Krating Daeng, Red Bull has the highest market share of any energy drink in the world This article talks about the Marketing Mix of Red Bull and explains how and the Ever since Red Bull set up its base with a wholly owned subsidiary Red Bull India Private Limited – in 08, it became clear that the autonomy of the Indian partner would get curbed Over time, Red Bull put in place its own leadership team to oversee key accounts, ground sales and distribution operations of the Narang Group Red Bull's more recent choice to sponsor olympic athletes such as Lindsey Vonn have allowed Red Bull's name to also be associated with victory and success Instead of spending marketing dollars to get Red Bull on the back cover of Sports Illustrated, the company spends sponsorship dollars to get on the front cover, increasin